So, my question is this: How do you decide the context for your blog?
I've been thinking about this a lot lately. It basically boils down to why you blog. Here's the thing, I blog for two reasons.
1. As a promotional tool.
2. To network and connect with other professionals.
3. To help others learn from my mistakes.
I feel pretty good about #2. I've meet some awesome colleagues. I hope I'm accomplishing #3, but that would be subjective and answered by you. I'm not so sure about #1. How can we make our blogs into a promotional tool?
First, we have to identify our audience. For me, that's lovers of YA Fantasy. The question I can't answer is how the heck to reach them.
One obvious answer is to give them stuff for free--short stories, pieces of my novels, etc. That gets a little touchy with publishers, as they won't take things "already published." Also, I don't write short stories. It's not that I don't want to. I just can't. Every time I try, it turns into a novel. I'm no good at anything under 60,000 words.
So my questions are, and I hope this turns into a discussion, how do you reach your audience and what content do you deliver to them?